Title (Sales Tool)

Problem:
Runners lacked clear guidance on selecting headlamps suited to their specific needs, creating friction in the purchase decision.

Action:
Developed and promoted this highly-focused, SEO-driven article aligned with user search behavior, positioning products based on real-world running use cases. I built this to intercept users at the decision-making stage to convert demand into sales.

Result:
This article became Petzl's top-performing article with +42% page views and contributed to measureable growth in online headlamp sales.